Having your own startup or business is somewhat grand. You are the owner, and you manage everything. In short, you are the boss. However, establishing a successful startup is not that easy. You may have the greatest app, but no one uses it. You have no users. Your startup will only go to waste, sacrificing a lot of your time, effort and of course money. User acquisition and marketing your startup has been a puzzle for money. Everyone thinks of ways on how to make their startup viral. To solve the pieces of the puzzle, here are some user acquisition tips you might consider in boosting your startup.
Focus first on one channel
The thought of trying too many channels in one go is not really one sure way to spell success. If you try to build three products for your startup at once, you might not give all the right amount of attention to each piece. Sure, you can figure out which of the three products is best if you let it out in the public. However, since your three products are not fully polished, the users might end up disliking all of them. User acquisition is a hard task. Knowing what they like best through releasing several products at once is like suicide for your new startup. It takes a lot of perseverance and several researches in order to know what the crowd likes. Good strategies really count.
If you are wondering whether you have done well or not, it is always wise to accumulate feedback from the few users who really like your work. Shutting yourself and startup from user feedback limit yourself from continuously growing.
We all know that some feedback might be blunt, but the blunt ones are far better than goody goody ones. If someone doesn’t like your startup, be open-minded and accept their bashful complaints. It’s a step towards growth. You can improve your user acquisition if you encourage everyone to drop feedback and complaints. That way, you can improve your startup, and generate a better user acquisition.
Advertising to the right people
“Good advertising = the right people in the right context at the right frequency – Shanelle Newton Clapham”. In order for your startup to get known, you must do your part on advertising. An entrepreneur especially in the tech world needs to be a little aggressive in promoting his business. If you keep silent about your work, people will never know how amazing your startup is. To have a fair number on user acquisition, you must know your potential users or clients. If you have ever built a game app, then it is wise to publicize it on gaming communities. The web has been an important partner in increasing the number of every startup’s users. Offer your great invention or idea to people who might show interest. They may not be interested right now, but they get interested later. Your advertising efforts will not purely go to waste.
Participating in events
“If you are aiming for a local-based startup, be certain to leverage the people around you. Use offline marketing as much as possible, it’s cheap and it’s always there - Rean John Uehara“. If you’re tech individual, then you should build a name in the tech scene through participating tech meetups or conferences. You can talk to several people, gain friends, and possibly, users. If they have found out that you have something cool, in no time, they will add up to the number of users you already have.
Resources: Startup Tools