It’s high time for Philippines e-commerce to be in the limelight. MetroDeal, one of the leaders in deal offerings in the Philippines, has just broken the record for the best selling burger deal in South-East Asia. This only proves that Filipinos are becoming more confident in shopping online. Based on the recent MasterCard’s 2012 Online Shopping Behavior Study, coupon/deal sites like the MetroDeal trigger the 28.8% of Filipinos to purchase items online.
This is definitely looking good to MetroDeal. And because of that, MetroDeal is encouraged to deliver to their consumers more exciting deals. Ralph Manalo Wunsch is the man behind the growing success of MetroDeal. He is also MetroDeal’s Founder and Managing Director. As of this time, MetroDeal’s success is unstoppable. Aside from its best selling burger deal record, MetroDeal is also the most visited e-commerce website in our country based in Alexa.com and comScore Media Matrix 2013. Currently, MetroDeal is only present in two countries – Philippines and Indonesia; but they are planning to expand their business within the regions of Thailand and Malaysia. And their biggest challenge is to adapt the local payment systems since each country shows different preferences when it comes to payment channel usage.
MetroDeal is a coupon/deal website that only offers among its consumers the best deals they can find. From restaurants, spas, salons, services, resorts to products, MetroDeal has everything. But the most popular deals as of the moment are burger and buffet offers. Since it’s also summer, family-oriented activity deals are also popular like Star City and Splash Island vouchers. Since its launch in 2011, the website has generated savings of more than PHP 10.54b for Filipinos. MetroDeal’s goal is to increase exposure for local businesses while offering customers a new way to discover their city.
There are already about two million subscribers in MetroDeal over the past two years. This is thanks to the relentless effort of the MetroDeal team who keeps on striving to improve their services and incomparable customer satisfaction. MetroDeal and other e-commerce websites will continue to flourish because according to the MasterCard’s 2012 Online Shopping Behavior Study conducted in 14 Asia Pacific countries, 79.5% of Filipinos who have internet access plan to make online purchases this year.
According to Ralph, the goal of MetroDeal is to increase its regional footprint and expand further into the sectors of travel and retail, which currently already constitute to more than 50% of MetroDeal’s product mix, and moreover to increase the number of deals offered on the website.
Image Credit: 4th DigitalFilipino E-Commerce Summit