“Promising but still lagging.” That’s the current state of our country in the digital commerce field. It has inspired me to discuss about the state of the Philippines digital commerce ever since I heard Dave Condon Digital Commerce Summit 2013’s talk at the recent , with the theme, “Overdrive: E-Commerce Shifts Into High Gear.” Dave Condon is the AXON IT Consulting, Chief Executive Officer. AXON is an international IT Support Company geared to get rid of the frustration, stress and fear associated with technology. For several years, AXON has worked with hundreds of businesses with the goal of lending each business a hand in order to achieve that promising growth and success.

During his talk at the summit, Dave Condon said that our country is expected to have a great economy in the next three to four years. He also added that growth in online buying could track the economy. Well, hearing that statement would surely make everybody extremely grateful since there is still hope for the Philippines in the digital commerce field. Our country can still rise from the pits of uncertain economy. It is nice to hear that the Filipino people can help the Philippines build a more stable economy through utilizing the digital commerce market.

However, Dave Condon also noted that though the Philippines shows signs of promising growth, we are still lagging behind in the digital commerce field compared to other countries who are now booming with prosperity. In what aspect does the Philippines lag? We are still lagging behind in terms of digital e-commerce activities which include online purchasing.

In a particular survey, there are 95% of Filipinos who would “somewhat likely” and “very likely” to purchase items online. From this standpoint, we can infer that Filipinos are now open minded in purchasing items online. But what are the possible reasons preventing us from online purchasing?

The price of the online item may not a big issue since there are several online stores that offer great discounts. However, one may also find that online items are too heavy in his pocket. Another factor is our access in the internet. Only one third of our population has access in the internet. And out of those one third, we are not sure whether they are dedicated online buyers.

The limited modes of payment also prevent us from online buying. If a particular online store only accepts payment through this particular mode, our eagerness to purchase online dies out. Based on my experience, I wouldn’t trouble myself to make a new account just to comply with that particular online store’s mode of payment.

PH Digital Commerce

PH Digital Commerce by Dave Condon at DCOM Summit 2013

Though in the survey 95% of Filipinos would buy in the internet, there are still issues of trust and credibility. And perhaps, this accounts more for why Filipinos still lag on online purchasing activities. Some claim that they’re authentic; only to find out that they are scams. Even so, in terms of perception of online buying, more than 84% that it is “safe” or “very safe.” However, when one actually purchases online, he is still exposed to the risk of being scammed. Sometimes, even if you have done all the measures in determining the authenticity of an online store, some still play better at the role of being a scammer.

We know that the Philippines always has room for improvement, but of course, it depends on how us, its people, expand our growth. Statistics had shown that our country steadily increases its e-commerce activities since 2011, but our average purchasing power is still low compared to other nations. Will our country really boom in the next three to four years?