Some useful questions to ask an SEO
Paki-guide naman kami sa mga questions na eto..Maraming thanks!!!
Some useful questions to ask an SEO include:
- Can you show me examples of your previous work and share some success stories?
- Do you follow the Google Webmaster Guidelines?
- Do you offer any online marketing services or advice to complement your organic search business?
- What kind of results do you expect to see, and in what timeframe? How do you measure your success?
- What's your experience in my industry?
- What's your experience in my country/city?
- What's your experience developing international sites?
- What are your most important SEO techniques?
- How long have you been in business?
- How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
to ask an SEO? or some SEO expert?
Anyway, you don't tell anyone your techniques unless you want that to be abused.
Can you show me examples of your previous work and share some success stories?
Provide the website URL that you have worked with, the screenshot capture of when it went to the top 10 rank (better top 3), the latest rank of the website, and the story/info how you made it to the top 10/top 3.
Do you follow the Google Webmaster Guidelines
Let them know what you know about the Google Webmaster Guidelines. Include also your knowledge about Google Algorithm Updates.
Do you offer any online marketing services or advice to complement your organic search business?
What are your other online marketing services other than SEO this includes Social Media Marketing, Email Marketing, Affiliates Marketing, etc.
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
The are only 3 results that you are going to expect: Rank, Traffic, Conversion. Measurement depends on your goals.
What's your experience in my industry?
What do you know about their niche. If you don't know about anything about their niche, do a research first.
What's your experience in my country/city?
Research about the percentage of people in their country/city looking for their niche.
What's your experience developing international sites?
Tell them how you will target their market. You are in the Philippines, so basically, working with them is developing an in international sites (developing is not creating a website it's about literally "developing").
What are your most important SEO techniques?
Tell them a brief information of your SEO techniques. Your work plans on how/what you are going to do the marketing.
How long have you been in business?
How long have you been an SEO and how many sites have you SEO-ed.
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
How are you going to report with them. Daily, weekly, monthly? Real-time, email, instant messaging? What are your communication tools to share them the changes and recommendations you will do.
What is the difference between SEO/SEM in companies and individuals??
What are the preferences or parameters of using SEO in companies who are offering it than that of an ordinary individual who use blogs/websites??
Thank you for answering. :
SEO and SEM are two different entities.
SEO (Search Engine Optimization) is used by both companies and individuals to optimize their website to be found in any search engines even though they have different algorithms.
SEM (Search Engine Marketing) is also used by both companies and individuals; however, you use PPC such as Google Adwords to market it. No need for onsite optimization because you will market it through their advertising system.
Companies who are using SEO have their own goals. It's either traffic, rank, or conversion. It depends on what they want to achieve. While individual who use SEO for their blogs/websites usually use it to produce traffic. Some targets rank or conversion but there are only a few.
Thanks sir joy for answering all of my questions..very helpful..
If you want to be successful in SEO always remember that there are only (2) two rules to be successful on it.
1.) Don't tell all the things that you know.
I'm just kidding
Originally Posted by halojin
Kidding or not. This is already one of the myths. The reason is that even though an SEO Professional told you exactly what to do or he have documented everything that have been done, today's perfect SEO strategy will not be tomorrow's perfect SEO strategy. Everything depends on the preferences/goals by the company or individual.
Originally Posted by halojin
This is an example of this idea:
C1 - A company is in sports niche. More on sports news, sports blog, and sports betting that targets European target locations. GOAL: traffic
C2 - Another company is in sports niche as well. With sports news, sports blog, and sporting goods targeting the Philippines only. GOAL: traffic
CASE: An SEO Professional documented an SEO Strategy that digg, facebook, twitter, google+, delicious, forums, and guest blogs are one of the best strategies that you could perform to increase your traffic.
C1 - digg, facebook, twitter, google+, delicious, forums, and guest blogging can be a solution BUT because it is targeting a location; only facebook, forums, and guest blogging will be applicable to their company's niche.
C2 - same goes here. however, because their targeting the Philippines; facebook, a couple of forums, and a couple of guest blogging (most of the times NONE) are only applicable for their niche.
How about the other websites? Though they can produce traffic, they can't give you a targeted market to for your niche.
"Don't tell all the things that you know." You can tell everything, because everything may not be applicable to the target niche.
Why tell them (company/individual/other SEOs)? Because the strategy you know even though it's already given verbatim cannot be duplicated as a strategy.
By experience: I tell all of my trade secrets to my employees, in verbatim with documentations; but still, they can't provide most of what I need even though I know they know how to do it and have experienced doing it. They can't give me the result that I need.
Very well said. I learn from it. SEO is a dynamic endeavor. It varies from one client to another because the target differs. In the same way, search engine algorithm is changing.
Originally Posted by joydeguzman
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